“The designer we hired actually mentioned the job post in the interview, and she said that was part of what attracted her to the position. She was able to get a good feel of our values, work style and expectations.”
DEANNA BACKOS
Partner
“Vizi has been very accommodating to our business needs. I have enjoyed the implementation of the systems portion to ensure and increase effectiveness and efficiencies. VIZI helped us let the systems do the work and reduced the manual processes we had previously. Part time jobs are not always as appealing to candidates, but VIZI’s Enhanced Job Descriptions helped us stand out from our competitors and were eye catching to attract interest, and ultimately applications. VIZI does that work for us.”
BRIDGETTE PRICE
Talent Advisor
“In previous years, we had to filter through candidates who lacked qualifications, experience, and alignment with our values, which wasted our time and energy )and the time and energy of candidates)! Now our candidates know the roles they are applying for and what’s most important in those roles.”
JEN MCMILLIAN
Chief Academic Officer
JUSTIN CLARK
Senior Talent Acquisition Manager
“The relocation part gets people a lot more hesitant, so our candidate pool needs to be larger than average in order for us to get to the bottom line and find a fit. So obviously with this digital world we wanted to get as visual as possible to get as many candidates as possible and that’s what VIZI is helping us to do.”
Christian Houjeij
Digital & Experiential Marketing Specialist
“When you look at our old text-based job posts compared to our VIZI’s, it’s like comparing a Chevy to a Ferrari.”
Dan German
Senior HR Business Partner
WHY THEY CHOSE VIZI:
When advertising for jobs in the past, the owners experienced a high volume of unqualified candidates who came through job boards. As a busy, small business, the owners didn’t have the time or resources to sift through hundreds of irrelevant candidates. They were looking for quality, not quantity.
WHAT THEY DID:
It took the midnight oil group a total of 20 days from the first job post to the hire, which is extremely rare for the particular position. VIZI delivered high-quality candidates which resulted in a quick hire.
RESULTS:
the midnight oil group worked with VIZI to clearly define desired skills and characteristics needed for the position. It also featured design work to provide candidates a glimpse of the level of skill expected.
WHY THEY CHOSE VIZI:
Acosta wanted to make their job descriptions easier to read and mobile-friendly as they know most candidates are looking for jobs via their smartphone. Their current ATS is not mobile-optimized, so using VIZI to bridge the gap was paramount.
WHAT THEY DID:
Acosta tested VIZI with a few client accounts and experienced a lift in awareness and engagement against the previous experience. As a result, they expanded VIZI across their portfolio of clients.
RESULTS:
Acosta reported the number of applicants reaching their ATS platform has increased dramatically. They received more clicks to the job apply process compared to any other platform or software utilized previously.
WHY THEY CHOSE VIZI:
NJM was previously using careers page that was bland in terms of visual aspects and had limited capabilities to incorporate corporate branding or multimedia. NJM was looking to identify ways that their recruitment could be more visually appealing to job seekers, wanted to enhance the overall candidate experience and stand out in a competitive job market. Additionally, they wanted something that would integrate with their ATS.
WHAT THEY DID:
NJM transformed their text-based job descriptions into VIZIs and incorporated the VIZI careers page into their website. VIZI integrates seamlessly with their ATS.
RESULTS:
Within 45 days using VIZI, NJM experienced a substantial increase in the average time candidates spent reviewing the job description – from 50 seconds previously to 2 minutes with VIZI. An increase of 140%.
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WHY THEY CHOSE VIZI:
Detroit Prep wanted to increase the quality of teaching candidates who had clear understanding of its mission and vision.
WHAT THEY DID:
Detroit prep utilized VIZI’s Enhanced Job Description and posted featured jobs directly on there website.
RESULTS:
Detroit Prep reported that the quality of the candidate pool increased exponentially since working with VIZI. Candidates now know what the company stands for and values before they apply, with the CAO reporting a substantial increase in mission-aligned applicates.
WHY THEY CHOSE VIZI:
La-Z-Boy was looking for a way to better incorporate their employer brand to communicate culture while providing deeper insight into the position and company.
WHAT THEY DID:
La-Z-Boy selected VIZI to create a personalized experience across its various job families – including retail, corporate, distribution and manufacturing. Using branded lifestyle imagery, employee testimonials, and content customization, each job post was transformed into an engaging candidate experience.
RESULTS:
La-Z-Boy reported that VIZI has effectively differentiated their job postings through the ability to showcase the brand, the products, the people and the work environment. These enhancements have contributed to a positive candidate and consumer experience.
WHY THEY CHOSE VIZI:
Dorel was looking for an additional way to attract qualified candidates into their pipeline by effectively showcase their outdoor enthusiast brand.
WHAT THEY DID:
By using on-brand imagery that tapped into candidate emotion and motivation, VIZI transformed their text-based job descriptions into eye-catching, aspirational visual posts that spoke to the candidate at an emotional level. Whether the job was for an IT position, marketer or industrial designer, using enthusiast lifestyle imagery and personalizing content allowed Dorel to effectively attract the right, passionate candidate.
RESULTS:
Dorel reported a significant shift in hires that came through their careers page (using VIZI) compared to job boards. Additionally, they averaged a 20% apply-start rate and experienced positive employee sharing via social networking. In 2020, Dorel was recognized as the first-place recipient of the award for Best Enhanced Job Description from Rally Recruitment.
WHY THEY CHOSE VIZI:
The North West Company is a leading retailer to rural communities throughout Canada, Alaska, the South Pacific Islands and the Caribbean. They came to VIZI for support in awareness building, particularly in attracting candidates to hard-to-fill, remote positions.
WHAT THEY DID:
VIZI addressed the brand’s specific hiring challenge head on and took advantage of the customizing capabilities VIZI offers by highlighting the benefits of each position front-and-center within the job post itself. Focusing on important company perks like relocation packages and family support along with authentic images of the culture and communities worked to capture attention and engagement from candidates early in their journey.
RESULTS:
This shift in both content and the use of visuals boosted The North West Company’s engagement rate by 400% and apply rate by 230% compared to their original text experience.
WHY THEY CHOSE VIZI:
Inframark operates across 19 US States, and struggled to source candidates for specialty jobs, particularly with state-specific certifications and criteria each job requires. They were looking for an easy way to make their job posts personalized to capture engagement from qualified candidates.
WHAT THEY DID:
In addition to reinvigorating Inframark’s job descriptions into visual job posts, the brand has been successful in employee share across social media networks. This has been particularly helpful in hiring localized positions, as employees are able to tap into their specific networks as a referral source.
RESULTS:
Inframark has experienced an increase in employee sharing across Facebook and LinkedIn ultimately increasing their digital reach into new audiences. They also have seen substantial value in the powerful visual nature that VIZI brings to attract candidates for hard-to-fill positions.
WHY THEY CHOSE VIZI:
TalentMinded was looking for a way to visually differentiate their clients with better job ads in the marketplace. They were particularly interested in the branding component VIZI offers, and how they could integrate visual elements to drive engagement and build awareness for the companies they represent.
WHAT THEY DID:
TalentMinded includes VIZI as a vital tool in their marketing toolbox. TalentMinded clients have custom, branded VIZIs created and promoted across recruitment marketing channels to capture attention from quality candidates.
RESULTS:
TalentMinded reports that VIZIs experience anywhere from 3- 5X more engagement on social media, outperforming any other job ad format used.
WHY THEY CHOSE VIZI:
BURNCO was seeking a way to authentically tell their 100+ year brand story to attract candidates into their competitive roles.
WHAT THEY DID:
Within 14 days of signing with VIZI, BURNCO was promoting enhanced job descriptions on their career site that showcased the rich history of the organization. The VIZI experience helped to highlight certain requirements for positions as well as options for on-site training to invite candidates into the application who are looking to grow into a new career.
RESULTS:
Within the first 45 days of launching VIZI, BURNCO’s volume of hires produced from a VIZI post has increased by 60%. Additionally, the ease of promoting VIZIs on Facebook helped to extend the recruitment reach into very targeted audience, ultimately outperforming job boards by 5:1 in hires.