Free Guide: 5 Tips for Using Social Media to Market Your Jobs

It’s well known that people use social media to search for jobs.  But this important marketing channel is poorly understood by HR teams. Download our guide to learn how to:

  • Effectively communicate your employer brand with visuals

  • Optimize your posts on social media for a 100% lift in engagement

  • Schedule your hiring communication on social media to never miss an opportunity to promote open positions

5 TIPS FOR USING SOCIAL MEDIA TO HIRE QUALITY CANDIDATES

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COMPANIES USING VIZI

Case Studies

“VIZIs provide a more comprehensive view into the position and organization, ultimately bringing more quality applicants through the pipeline.”

 

SERGE BOUDREAU, MANAGER
Talent Acquisition

WHY THEY CHOSE VIZI:

BURNCO was looking for a way to differentiate themselves as a company and incorporate employer branding into the recruitment process.

 

WHAT THEY DID:

Within 14 days of signing with VIZI, they began incorporating VIZIs into their Careers Site experience. All open positions were transformed into Enhanced Job Descriptions, which both strengthened their employer branding and the candidate experience.

 

RESULTS:

Within the first 45 days of launching VIZI, BURNCO’s volume of hires produced from a VIZI post has increased by 60%.

“VIZIs provide a more comprehensive view into the position and organization, ultimately bringing more quality applicants through the pipeline.”

SERGE BOUDREAU, MANAGER
Talent Acquisition

“The visual elements help people imagine their career. Because you don’t see our stores in any given neighborhood, it helps us make sure they’re willing to make this move before we even get into the interview.”

CHRISTIAN HOUJEIJ
Digital & Experiential Specialist

WHY THEY CHOSE VIZI:

The North West company was looking for a way to showcase their remoteness and sense of adventure to attract candidates into hard to fill positions.

 

WHAT THEY DID:

 By introducing VIZIs early in the candidate journey on their career site and social media, The North West Company was able to capture candidate attention and paint a clear understanding of both the role and organization.

 

RESULTS:

The team saw a 400% increase in views and 230% increase in applies to these positions.

“The visual elements help people imagine their career. Because you don’t see our stores in any given neighborhood, it helps us make sure they’re willing to make this move before we even get into the interview.”

CHRISTIAN HOUJEIJ
Digital & Experiential Specialist

“In previous years, we had to filter through candidates who lacked qualifications, experience, and alignment with our values, which wasted our time and energy (and the time and energy of candidates)! Now our candidates know the roles they are applying for and what’s most important in those roles.”

JEN MCMILLIAN
Chief Academic Officer

Why they integrated VIZI:

Detroit Prep wanted to increase the quality of teaching candidates who had a clearer understanding of its mission and vision.

 

WHAT THEY DID:

Detroit prep utilized VIZI’s Enhanced Job Description with iFrame integration that posted featured jobs directly on their website.

 

RESULTS:

Detroit Prep reported that the quality of the candidate pool increased exponentially since working with VIZI. Candidates now know what the company stands for and values before they apply, with the CAO reporting a substantial increase in mission-aligned applicants.

“In previous years, we had to filter through candidates who lacked qualifications, experience, and alignment with our values, which wasted our time and energy (and the time and energy of candidates)! Now our candidates know the roles they are applying for and what’s most important in those roles.”

JEN MCMILLIAN
Chief Academic Officer

Q + A

Who is VIZI?

We are a team of driven innovators who believe a career choice is a life choice and that methods of talent attraction are transactional by design and do little to create authentic connections.

What distinguishes VIZI from other HR tech products?

The patented VIZI SaaS system transforms the candidate experience at the job post level. Every VIZI is instantly customizable and updated in real time. 

I’ve always used text-based job descriptions to recruit. Why should I switch to an Enhanced Job Description?

Most advertising is visual because the brain processes visuals faster and with an exponential increase in engagement and retention versus words. VIZI clients see results instantly.

What results can I actually expect?

The biggest ROI is a reduced cost per hire by using VIZI to attract quality candidates that understand the position and your organization.

What exactly am I getting with VIZI? What are the features and benefits?

VIZI transforms your text-based job posts into visual, engaging, branded experiences that provide a world-class candidate experience. You also get a branded careers page and dedicated client success support manager. Clients report a universal impact on maximizing advertising effectiveness, a reduction in time-to-hire and more informed candidates in their pipeline

How much does it cost?

We offer a subscription-based fee structure based on the number of job descriptions you would like to transform into VIZIs.

How do I present this to my team?

We understand that VIZI is an innovative approach to talent attraction. We have worked hard to make VIZI turnkey to eliminate any heavy lifting needed from your recruitment team. In addition, we have a customer success team that will work with you to evaluate how VIZI aligns with your recruitment strategies. We encourage you to schedule a call with our support team as often as needed to discuss the immediate impact that VIZI can have on your talent attraction results.

Does VIZI integrate with software I currently use?

We have a 100% successful launch rate with new customers. When we created VIZI we knew that it had to work easily with ATSs, job boards and social media channels. Set up is simple with no heavy integrations. We can have clients live in the marketplace within 10 days.

How do I know VIZI will work for me?

We have seen successful results across businesses of all sizes, across all industry sectors. Introducing VIZI into the channels in which you are already recruiting will increase engagement with active and passive candidates and produce more quality applicants.

Where did the idea for VIZI originate?

In 2015, a recruiter approached us and asked, “Why is all advertising visual, except job advertising?” That sparked our interest to find a solution that easily worked with the major drivers in recruitment marketing: ATSs, job boards, social media networks, text and email.

How do I get started?

After you have a signed letter of agreement in place, our team will begin the transformation and provide a few variations of existing job posts for your review and feedback. From there, we will build out the remaining VIZIs, schedule a quick on-boarding session and launch your VIZIs into the marketplace.

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