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In this week’s A Career Choice is a Life Choice Q&A we talked with Zeke Lim of The Roman Guy, a travel company that offers tours in Italy and Paris. Read about his career path and what it takes to be an SEO Content Writer.

DB: Ciao, Zeke! Thank you for taking the time to speak with me today. Can you tell me what your job is at The Roman Guy?
ZL: I am an SEO Content Writer for The Roman Guy, a Philadelphia-based tour operator offering tours through Italy and Paris. I love my career working for a really cool company in the travel industry.

DB: Can you tell me a little about your career path that led you to The Roman Guy?
ZL: I graduated from college with a Bachelor’s degree in English Literature, and began working for Comcast as a technical support representative after deciding that I no longer wanted to pursue a teaching career. I worked for Comcast for ten years, during which I obtained a Master’s degree in Communications. After working in the startup space, consulting, and real estate industries, I came to The Roman Guy to leverage my travel experience and pursue a career in writing.

DB: What do you love most about writing for The Roman Guy?
ZL: I love writing about history and ancient cultures. Much of the content strategy at The Roman Guy revolves around keyword research, and many of our touring destinations have a rich cultural history. I also love making data-driven decisions, which is important when implementing and executing a content strategy.

DB: What has been the biggest learning to date from your career path?
ZL: The biggest lesson that I’ve learned from my career path is that a desire to learn is nothing without sound execution. You can’t let yourself fall into paralysis by analysis.

DB: When you’re looking to hire someone on your team, what is your favorite question to ask them?
ZL: We are actually currently looking to hire for multiple positions, including a Digital Ad Strategist and Content & SEO Manager. My favorite question to ask a potential candidate during a phone screen is “What are the three different ways to spell site/sight/cite, and how is each one used?” This question assesses a candidate’s grasp on grammar.

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Deanna Backos is a partner at the midnight oil group, a Detroit marketing agency offering full-service communications for clients. We live and breathe our clients’ brands, always developing new ideas, strategies and creative solutions to build awareness, engage with their target markets, and develop true brand advocates.