Does it feel like everyone is always on their smartphones? There’s truth to that statement according to a 2014 Gallup poll; 39 percent of American adults say they use their phones daily to read and send text messages, making it the most-used form of communication. That may lead HR managers and recruiters to ask, “why not utilize texting when communicating with potential and passive candidates?”
This practice might very well be an innovative and effective tool to add to your recruitment arsenal, but there are rules of engagement to be aware of. Keep in mind that texting is a much more personal form of communication, and some people may find a text from a recruiter to be intrusive. Follow our tips for texting etiquette to make the most of this tech tool:
Tip 1: Ask first
Don’t assume everyone wants to receive texts about job or interview opportunities. Make sure to ask permission first! Easily incorporate this into your application process or allow for an opt-in on your careers page.
Tip 2: Keep it simple and mobile-friendly
Keep all communications simple and to-the-point. Using texting for confirming logistics like interview times, answering questions or sending a thank you is a perfect use of the platform. Even if candidates want to be texted, this type of communication should be limited to logistical details or follow-ups.
A big texting faux pas? Sending a lengthy job description via text message. Make sure to optimize your job posts for mobile sharing and texting. A platform like ViziRecruiter ensures job posts are displayed correctly on mobile phones and can be easily viewed with the click of button. This also opens the line for communication, where candidates can easily view the job posting on their phone then immediately text the recruiter with any questions or to set up an interview.
Tip 3: Be aware of your messages and timing
Even if a candidate prefers texting, limit some types of communication. It goes without saying, but do NOT text job offers or rejections; keep those to email, in-person or phone conversations.