


Optimizing Job Posts for Google for Jobs
Google has shifted the digital recruiting sphere to focus on candidates, which is why it is important to optimize your job posts for Google ranking. With its new Google for Jobs function, full transparency is key in earning a high ranking, which results in more views...
What is Recruitment Marketing? And, should you be doing it?
Recruitment marketing is an important concept for recruiters to attract today’s modern candidate. This concept involves utilizing marketing strategies to attract, engage and inform candidates to deliver a quality applicant. While you may already utilize some...
Treat Your Job Posts Like Advertisements
It’s no surprise that advertising is a multi-billion-dollar business. Well executed ads work to strengthen brand loyalty, introduce new products or services, and build relationships with consumers. With such a strong impact on the overall success of an organization,...