According to the Society for Human Resource Management (SHRM), an employer brand is one of the most important parts of the employee value proposition. It’s what the core of your company communicates as its identity to both potential and current employees, and includes your brand’s mission, culture, values and brand personality. A strong employer branding strategy can greatly impact recruiting efforts to attract high-level candidates to your organization.
Check out some of our tips for making sure you’re on top of employer branding at your organization:
Create a strong team of ambassadors
Tap into current employees to serve as brand ambassadors. These resources can share their experience working at your company through their social platforms. Most millennials will have no problem doing this, and more than likely, already are! Make sure to use the same hashtags for your brand, and consider creating one that showcases your employer brand. For example, Zappos employees use the hashtag #ZapposCulture when sharing what it’s like to work there. This also creates authenticity as REAL employees are sharing their REAL experiences about your organization.
Recruit for today’s digital era
Gone are the days of classified ads and “Help Wanted” signs. It’s safe to say that job boards may soon meet a similar fate. The digital and social media age is quickly dominating the way candidates connect with companies and how they apply for jobs. Furthermore, the majority of job seekers are looking for open positions on their mobile devices. It’s essential to ensure that your job postings are not only relevant for digital platforms, but are mobile-friendly. The application form should be compatible with smartphones so candidates can easily apply from anywhere. Job posts should also be utilized as part of your employer branding. Incorporate visuals, photos and videos to attract top talent.
Vizi patented software is at the forefront of making job posts part of an employer branding strategy. Vizis are mobile-friendly, perfect for social sharing, and allow for employer branding elements, including highlighting photos, videos and more.
Reevaluate employee benefits
Benefits shouldn’t be limited to in-office game rooms and nap areas. Employees are looking for more when it comes to extra perks! Create a benefits package that makes sense for your employer brand and corporate culture. Do your employees value professional development courses and opportunities more than that smoothie bar in the breakroom? Think outside of the box and make sure to consider your employees when offering perks and resources. Thoughtful benefits like volunteer programs, community involvement and other ways employees can impact the world around them adds value to a job.
Get employee feedback and input
Reviewing current employees on their outlook of the company is a great way to obtain information to give future candidates. Gaining insight from a person that has experience within a particular company is the best way to learn about what they think makes the company tick. It is very beneficial for candidates to have a good understanding of exactly what the work culture is like at the organization. Implementing a council that is focused on identifying the strongest parts of the company, and using them effectively to improve and build upon employer branding, is a significant strategy that any company can benefit from.
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